Interactive media experience for Tommy Hilfiger Düsseldorf flagship store

I co-operation with Cityscape Media and Scala, Mindlight has delivered an  retail media experience using large arrays of displays and camera based triggers which react to customers as they pass by screens.

Mindlight developed camera recognition software and incorporated this technology in Scala’s digital signage system.

The experience was part of the opening of the Tommy Hilfiger Düsseldorf flagship store, which is the largest clothing retail store in Europe.